Critique of the Fresh Fruit and Vegetables Range available to Essay

Critique of the Fresh Fruit and Vegetables Range available to Customers at Tesco - Essay Example Executive Summary Tesco is the largest food retailer in UK, operating more than 2,318 stores worldwide and around 1,878 stores all over the UK. Tesco also runs stores in the rest of Europe and Asia (Dinkhoff, 2009, page 5). Tesco.com offers full online service to customers. The company also offers a series of online and offline personal finance services. Headquartered in Hertfordshire, UK the company operates groceries, bakeries, food and drinks stores, health and beauty services, home and entertainment as well as pets and household services. Tesco has stores in 14 countries spread across Europe, Asia and North America and employs 492,714 people (Theuvsen, 2007, page 69). SWOT Analysis of Fruit and Vegetables Available at Tesco Strengths The company provides a Wide product range including fresh fruits, vegetables, frozen food, juices, nectars, and processed food. It also has a Strong brand name, efficient supply chain management and efficient use of technology in processing and const ant innovation. Tesco offers their customers the convenient option of online shopping through their user-friendly website. This makes it easy for customers to find the appropriate items they are seeking. The customers can view products on website, place orders and make an appointment for delivery (Dogra, 2010, page 20). The business has secured a strong commercial standing within the global marketplace after being awarded Retailer of the Year 2008 at the "World Retail Awards†. TESCO groceries strengths also include posted sales gain of 13% for UK markets and 26% growth in global markets despite retail sales continuing to show a declining or level performance (Palmer, 2012, page 4). Weakness Fruits and vegetables are easily perishable products, which without a reliable marketing strategy cad lead to immense losses (Da Silva, 2009, page 63). The stores chains weaknesses include non-essential, high ticket price items that will bear the rising cost of living and lower incomes (Tis chner, 2009, page 189). Tesco's Finance profit levels were affected by credit card arrears, bad debt, and household insurance claims. The Grocer outlets are not grouped to work as specialist retailers in particular areas of product, which other tailored retailers can capitalize (Faruq, 2007, page43). The Company’s position as a price leader in UK markets may lead to lower profit margins to obtain the substantial  price points. Another weakness lies in reliance on UK market (Pride, 2012, page 33). Opportunities Using the latest technology, Tesco can easily save time and obtain targeted customers. The company could also advertise their range of fresh fruits and vegetables through various media to attract more customers (Blay-Palmer, 2010, page 98). They could also widen their reach throughout the UK market with exclusive, fresh fruits and vegetables outlets. The increasing demand for tropical fruit and valued vegetables annually from the global market is another opportunity f or Tesco (Burch, 2007, page 143). Threats Competition still remains the foremost threat Tesco’s fresh fruit and vegetables business faces. The company has famous competitions like ASDA, Marks&Spenser and Sainsbury. Economic instability and inflation experienced lately in the UK market also pose a considerable  threat to the company. Consequently, the customers save cost on expenditure due to the bad

Trends in the Radio Industry Research Paper Example | Topics and Well Written Essays - 1000 words

Trends in the Radio Industry - Research Paper Example Before the advent of Television and other electronic mediums, Radio for more than half a century was the most popular entertaining system available for people from all strata of the society, with maximum households all over the world enjoying the space occupied by radio. America was no exception to that trend with American radio industry was considered to be one of the thriving industries in mid 1900’s. This is the case even now with radio through various ‘avatars’ are still occupying the airwaves and thereby the mind waves of the people. â€Å"Radio reaches into every American home and place of business — a reach that exceeds that of any other medium. Given its role as a source of entertainment and news, the "ownership" of the airwaves is a significant issue† (Gongol 1). The technology of transmitting wireless messages or signals through the air over ground or water in the form of sound or magnetic waves became a near possibility, soon after the invention of telegraph and Morse code by Samuel Morse. Before that innovation, transmission of messages over long distances was impossible. This innovation and the discovery of electromagnetic waves by Heinrich Rudolf Hertz in 1877 mainly led to the invention of radio and the resultant transmission of wireless messages. In 1894, using a different and much superior wireless telegraphy system, an Italian, Guglielmo Marconi, used discontinuous waves to send Morse code messages through the air for short distances over land. (Scott). Then, he sent the messages across the Atlantic Ocean. However, he could not commercially tap his invention in Europe because European governments had a kind of monopoly for message delivery through postal services, thereby allowing Marconi to develop wireless systems that can only tr ansmit messages over sea. However, even after the governments withdrew its restrictions and allowed using radio technology for commercial purposes, Marconi could not tap it fully because once the details of